Brand design is a very important part of any company, but a lot of companies struggle with the process of creating a brand guide.
What if there is a perfect product for someone who needs designing and management for all their branding needs?
It’s none other than Baseline.
Hi there, Akram is here; I will review Baseline Appsumo Lifetime Deal – the design tool that helps you create brand guides, logos, colors, and typography in minutes.
Baseline Appsumo – Create Brand Guides & Design Assets
Baseline is a brand guide design and management tool that allows you to generate unlimited brand guides and design assets.
It helps you to keep always on brand with ease.
Importantly! Baseline is an alternative to Canva.
It would be the best for content creators, solopreneurs, and marketers who want an easier way to create cohesive brand guides and assets with ease.
Anyone who’s managed a brand knows that having a consistent visual language is essential to creating a consistent brand experience.
A visual identity system helps users quickly identify what your brand stands for, how it feels, and what it looks like.
When you create an effective visual identity system, you can use one set of images across all marketing materials and social media profiles.
It makes it accessible for users to find your company’s content and gives them confidence in where they’ll find your brand.
Visual identity systems are an important tool that designers have at their disposal to support the consistency of their branding efforts.
They can help you ensure that all design elements have the same look and feel so that users understand what the brand is about at any given point in time.
If you’re new to this field or just looking for some ideas on how to get started, check out these resources below:
Create Brand Guides
Brand guides are a great way to create a visually consistent brand experience.
They typically contain information about your company’s mission and values so that your team can retain a sense of direction when creating design assets.
Brand guides provide designers with an easy-to-follow set of guidelines for the creation of design assets, which will help your company avoid the many pitfalls that can occur when creating visual identities from scratch.
There are many ways to create a brand guide. You can create one in Photoshop by hand or you can use an online tool like Canva or Adobe Spark.
It makes it easy for you to put together a digital version of your brand guide in minutes instead of hours or days.
If you’re searching for some ideas on how to create your logo, check out these resources below:
Actions need to be taken immediately before the custom industry icons become more popular than the standard icons!
Develop Brand Assets
Once you have a visual identity system in place, you should create brand assets to support your system.
Brand assets are images, illustrations, and graphics that can be used across all marketing materials and social media profiles.
They show what the brand looks like in different contexts. For example, if your company is a design firm.
Also, you might want to create a logo template or color palette that’s used consistently across all designs – blog posts, flyers, e-commerce images, etc.
Brand assets also allow designers to draft wireframes for new branding campaigns or ad campaigns so that they can carry over the same style from one project to another.
Using brand assets also helps ensure designers don’t get too creatively lost on projects where consistency is essential.
Define Your Brand’s Vibe and Tone
A brand’s vibe and tone are difficult to define, but you can start by thinking about your company’s mission statement.
It will provide you with a general idea of the type of feel and tone that your brand should have.
For example, if your company is environmentally-friendly, you might want to choose a color palette that reflects nature or something that has a natural look and feel.
If your company values social responsibility and equality, you might choose a more neutral palette with an earthy feel.
Establish a Baseline Brand Colour Palette
Establishing a solid brand color palette can be hard if you’re just starting out.
That’s why starting with a baseline that you can then adapt and change as needed is essential.
You should choose neutral and versatile colors so they can use them across your brand in ways that make sense.
For example, if your company is a tech startup, you might use blue and red as your two primary colors.
They’re both vibrant and striking, but they also go well together when used together or on their own.
Once you have a general idea of what colors work best for your brand, you can adjust them based on the needs of the project at hand.
If you need to use these colors for an email marketing campaign or a social media ad campaign, try using shades that match that design needs rather than sticking with the original base color palette from the brand guidelines documents.
Consider Visual Hierarchy with the Color You Choose
Color is one of the most important considerations when creating a visual identity system.
You can use different colors to create a hierarchy of importance throughout your design.
For example, you could have a white background on top with sub-sections in other colors below it.
The sections can be highlighted with unique typography and imagery so that users know what’s being discussed by looking at the color and not just the words.
It helps users understand what’s important throughout each section and how they should interact with each one.
Don’t Just Stick to RGB Values When Choosing Colors
Many people overlook the importance of picking colors that will work well together when designing a visual identity system.
Don’t just use RGB values for color selection. Take the time to think about how those colors will look on your brand, too.
The contrast between two colors can significantly affect how they are perceived.
For example, using red and green together like on the post below creates a deep and rich background.
Using this technique with purple creates an inviting and fresh look that’s more eye-catching.
Avoid Using the Same Base Color Twice in a Row
If you want your brand to be easily distinguishable, avoid using the same base color twice in a row. Avoid using low-contrast colors too.
Stay Away From Dark Themes and Tones When Possible
When designing your visual identity system, consider your brand’s overall tone and avoid using dark tones or themes.
When designing a visual identity system, you want to make sure that users will recognize it in any creative environment.
For example, if your company is known for its bright colors, you might want to use those colors in your logo, which could help people recognize your company quickly when looking at a flyer or website.
Another essential point to remember is that you don’t need to stick with one color scheme throughout all branding materials.
You can change the colors depending on the audience and the message you’re trying to convey.
Sometimes it might be appropriate to use a darker color scheme with a professional feel, while other times, it might be more appropriate to use brighter colors with more personal feelings.
Continuous branding elements are also helpful for communicating an overall brand experience across different platforms and marketing materials.
When creating these elements, keep consistency in mind so that users understand what they’re getting as soon as they see the design element.
Baseline VS Canva
Is it really the best alternative to Canva? Of course, I think Baseline can be the best opponent to Canva.
Using Baseline, you will get an easier and simpler way to create the brand assets that you need.
Also, everything you will get is like professional content assets. And effortlessly, you can keep looking at the brand.
Besides, Canva is not always an easy-to-use editor, and you will get here some difficult processes that are not good for any newbie.
In short, if you are caring about your branding and want to create a stunning brand, you can choose Baseline instead of Canva.
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Baseline Subscription Plans
Baseline is focused on brands; it’s simpler and easier to create a good brand and brand content you need.
It comes with three pricing plans;
Solo, Professional, and Business.
Solo Plan $19/mo:
- 1 Brand
- 1 Brand Guide
- Unlimited Designs
- Unlimited Downloads
- Free Norde Pro
- Public Brand Guide
- Tone of Voice
- Remove Baseline Branding
- And more
Professional Plan $39/mo:
- Everything Solo Plan Features
- 5 Brands
- 5 Brand Guides
Business Plan $149/mo:
- Everything Solo Plan Features
- 30 Brands
- 30 Brand Guides
- 1-hour onboarding call
Click here to get a free trial without a credit card.
Or, Get Baseline Appsumo Lifetime Deal Only For $69.00.
Baseline Appsumo Lifetime Deal [$69]
Using Baseline, you can design assets that are always on-brand with an automated generated brand guide.
Also, it will provide customizable premium templates that you can easily customize with your information.
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- 5 brands
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The design industry is competitive, and it can be easy to get caught up in “going the extra mile,” but before you commit to that extra step, make sure you’re not simply creating one more thing for your business to worry about.
Take these brand guide and asset tips into consideration, and you’ll find that the extra time and effort you put into creating your brand guidelines will actually save you time in the long run.
What are you waiting for?
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