Writing alt text for every image is one of those jobs everyone knows they should do and almost nobody does. The AltText.ai lifetime deal is back on AppSumo, and it does that job for you: it looks at each image and writes a description for search engines and screen readers, in bulk, across as many websites as you like.
It starts at $69 once, more than 5,300 people have bought it across its AppSumo launches, and it has a 4.69 rating from 94 reviews. Most of those are 5 stars, but a handful of 1- to 3-star reviews say the same thing, and you should hear it before you buy.
AltText.ai in 30 seconds
| What it is | AI that writes image alt text automatically, one image at a time or in bulk |
| Works with | WordPress, WooCommerce, Shopify, Magento, Contentful, DatoCMS, Hygraph, Chrome and Firefox extensions, Zapier, Pabbly and an API |
| Languages | 130+ |
| Best for | Bloggers, online stores, web designers and SEO agencies |
| AppSumo price | $69 (150 images/month), $149 (600/month), $319 (2,000/month) |
| Websites | Unlimited on every tier |
| Deal ends | No end date shown on AppSumo yet |
| Refund window | 60 days |
What AltText.ai actually does for you
1. Alt text on autopilot
Upload an image and the AI describes it. On WordPress, the plugin writes alt text for every new image you add to the media library, and it can go back and fill in your old images too. You can also upload a batch of images or a CSV file of image URLs, or scan a whole web page for images that are missing alt text.
2. SEO keywords in your alt text
This is the feature that matters most. You can give AltText.ai keywords, and on WordPress it can pull your focus keyword from Rank Math, Yoast, All in One SEO or SquirrlySEO automatically. For online stores, it can use product names, brands and colors. You can also change the style with your own ChatGPT prompt and set a maximum length.
3. It works almost everywhere
Beyond the WordPress and Shopify integrations, there are Chrome and Firefox extensions for platforms without one, like Squarespace and Webflow: right-click an image and copy the alt text. There’s also a REST API, Zapier and Pabbly connectors, and Dropbox and Cloudinary integrations. You can use it on unlimited websites, which makes it handy for agencies.
The good stuff (what buyers love)
- Huge time savings. One web designer alt-tagged 785 products for a client in about 10–15 minutes.
- Set it and forget it. Several buyers say alt text now just appears when they upload an image, so they never think about it again.
- Accurate, even for tricky images. Buyers were surprised by good results on acoustic instrument photos and technical screenshots, and one German blogger says the descriptions fit their images well with Rank Math.
- Agency-friendly. You can create an API key per website with its own image limit, which works like a simple client setup.
- A responsive team. The founders reply to almost every critical review with a fix or a setting to try.
The not-so-good stuff (read this before you buy)
Of the 94 reviews, 77 are 5 stars, 10 are 4 stars, 3 are 3 stars, 3 are 2 stars and 1 is 1 star. Here’s what the unhappy buyers said:
- Without keywords, the text can be generic. Most of the 1- to 3-star reviews say this. One site that sells glasses got “couple chatting at a café terrace” instead of a description of the sunglasses. The fix is to use the SEO keyword feature, and to proofread the important images.
- You still need to check it. Even a happy 4-star buyer goes through the results image by image and corrects the occasional mistake.
- Credits don’t roll over on the AppSumo deal. Unused monthly credits disappear, and AVIF and SVG images cost 2 credits each. If your image optimizer creates several versions of each image, set it up carefully so you don’t waste credits.
- Tier 1 is small for big sites. 150 images a month is fine for a blog, but if you have thousands of old images to fix, you’ll want Tier 2 or 3, or a one-time credit pack.
- Alt text is a small SEO factor. It helps image search and accessibility, but it won’t move your rankings on its own. Buy it for accessibility and time saved, not for a traffic miracle.
Many of the critical reviews are from the first launch in 2023. Some issues they raise, like the lack of bulk upload, have since been fixed.
Is the AltText.ai lifetime deal worth it? Let’s do the math
Here are the yearly prices from AltText.ai’s official pricing page next to the closest AppSumo tier:
| AltText.ai direct plan | Price (billed yearly) | AppSumo lifetime |
|---|---|---|
| Bronze: 100 credits/month | $49 per year | $69 once for 150/month (Tier 1) |
| Silver: 500 credits/month | $189 per year | $149 once for 600/month (Tier 2) |
| Gold: 2,000 credits/month | $489 per year | $319 once for 2,000/month (Tier 3) |
Tiers 2 and 3 pay for themselves in less than a year compared with the closest direct plan. Tier 1 takes about a year and a half to beat the cheapest yearly plan, though it gives you 50% more images each month. If you only have a few images to fix once, you might not need a plan at all: every account gets 25 free credits, and AltText.ai sells one-time packs of 50 credits for $3.
Should you grab the AltText.ai lifetime deal this Black Friday?
Yes, if you…
- run a blog or store that adds new images every week
- have hundreds of old images with empty alt text
- build or manage websites for clients (unlimited sites on every tier)
- care about accessibility and want it handled without extra work
Skip it if you…
- add only a few images a month (write them yourself or use free credits)
- expect perfect, on-brand alt text with no proofreading
- are buying it only to boost your Google rankings
Running WordPress? AltText.ai pairs well with other tools we’ve reviewed: WP Reset for safe testing and snapshots, GetTerms for cookie consent and legal policies, ShopLentor for WooCommerce stores, and Nuwtonic for on-page SEO. For more picks, see our best AppSumo Black Friday deals list.
My honest take
AltText.ai is a simple tool that does one boring job very well, and the long track record on AppSumo backs that up. Turn on the SEO keyword feature from day one, proofread your most important images, and pick a tier based on how many images you really add each month. For most bloggers, Tier 1 is enough; for stores and agencies, Tier 2 is the sweet spot. And if it doesn’t fit, you have 60 days to get a refund.
AltText.ai FAQ
Does AltText.ai work with Rank Math and Yoast?
Yes. The WordPress plugin can pull your focus keywords from Rank Math, Yoast, All in One SEO and SquirrlySEO and use them in the alt text.
Can I use it on more than one website?
Yes. Every AppSumo tier covers unlimited websites. Your monthly image credits are shared across all of them.
Does AltText.ai store my images?
According to AltText.ai, images are processed temporarily and deleted after the alt text is generated. Only the image URL and the alt text are kept in your account.
I bought AltText.ai on AppSumo before. Can I upgrade?
Yes. AppSumo says previous buyers can buy this deal to raise their limits, and it’s open to new users too.
Disclosure: This post contains affiliate links. If you buy through them, ThePromotes may earn a commission at no extra cost to you. Prices and deal terms were checked on November 11, 2026 and can change.
