In today’s digital marketing landscape, the need for brands to stay relevant and constantly engage their target audiences is stronger than ever.
While there’s no single answer to this challenge, many marketers are turning to artificial intelligence (AI) to help them automate as many parts of their marketing process as possible.
This blog explores how an AI tool called Markopolo can help you generate social copy that resonates with your target audience.
Before, Meet Markopolo.ai.
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What is Markopolo?
Markopolo is a software tool from market research company GfK that automates the task of generating questions, statements, or answers for market research studies.
As such, it goes beyond asking questions in a survey and instead helps you generate social media-friendly responses that resonate with your target audience.
Markopolo.ai is an alternative to WordStream, Smartly.io, and AdEspresso.
It would be best for marketers, agencies, and entrepreneurs looking to use AI to optimize ads and boost ROI.
It’s not just about generating good responses; if your question isn’t relevant to your target audience, they won’t know! Markopolo uses AI to identify which demographic groups you want to reach out to so you can build up a detailed profile of your ideal customer.
It helps you understand which aspects of a brand are most important in influencing purchase intent and ultimately drives more effective content marketing strategies.
How Markopolo Uses AI to Generate Social Copy
Markopolo can take your survey question and generate social-friendly copy for it in various formats.
It will also use AI to identify which demographic groups you want to reach out to, so you can build up a detailed profile of your ideal customer.
Aside from using AI technology, Markopolo has a number of other features, such as text generation, sentiment analysis, and consumer insights, that allow for more sophisticated content marketing strategies.
With all these features, Markopolo not only helps you automate the task of generating good responses but also helps you create content that resonates with your target audience and ultimately drives more effective digital marketing strategies.
Identify The Most Important Brand Aspects to Influence Purchase Intent
Markopolo uses AI to identify which brand aspects are most important for your target audience, so you can use this knowledge to build up your ideal customer profile.
The system automatically identifies factors influencing purchase intent, such as demographics, location, and purchase intent.
After identifying those attributes and their importance in influencing purchase intent, you can figure out what resonates most with your target audience.
For example, if you wanted to understand how important gender is in influencing purchase intent in America, Markopolo would give you that information automatically.
Create a Persona For Your Target Audience
Markopolo can help you create a persona for your target audience so that you know what your ideal customer is looking for.
Once you have a persona, you can set up goals and objectives to meet those needs so that your content resonates with them.
The best thing about this tool, though? It’s not just for marketers.
There’s also an easy-to-use platform for researchers, with the ability to export results into PowerPoint presentations or Excel sheets.
It allows users to get started quickly without hiring expensive market research teams.
Use the Markopolo Tool to Create Your Social Media Conversation Starter
Markopolo is an easy-to-use platform that helps you build a social media conversation starter for your brand.
It’s easy to use and has many built-in templates, so it can be an effective tool for marketers at any level.
For example, let’s say you want to reach the millennial market. Markopolo would help you find the most relevant phrases that resonate with this demographic so that you can write content in line with those concepts.
Once you have your questions and statements, Markopolo provides ready-made social media ad campaigns that will encourage engagement and conversions.
The result? A more efficient marketing process and a more robust digital presence!
Monitor and Report Back on Your Campaign Results
The AI tool also helps you identify key marketing metrics such as the number of shares, likes, and retweets.
Using these insights, marketers can report back on their campaign results to ensure they find the most effective ways to reach out to their target audiences.
Markopolo can help you generate social copy that resonates with your target audience, drives purchase intent, and generates more effective content marketing strategies.
It’s a powerful tool that empowers marketers to make smart decisions about engaging their target audiences in today’s digital landscape.
Markopolo ai Pricing Plans
Use Markopolo and earn more leads from your sale ads at a low budget.
It comes with four pricing plans;
Professional, Team, Business, and Enterprise.
Professional Plan $23/mo:
- Single brand management
- No additional team member
- Limit on Audience Creation Tool
- Limit on Ad Maker Tool
- Limit on Campaign Creation Tool
- Limit on Analytics
Team Plan $99/mo:
- Multiple brand management
- Team Member Addition
- High Performing Audience Creation mode unlocked.
- Ad interest and keyword suggestion limits increase to maximize campaign performance
- Unlock campaign objectives to engage your audience accurately
- Advanced conversion tracking on Facebook and Google
- Larger Asset Library
Business Plan $199/mo:
- Everything Team Plan Features
- A large number of Brands
- Bigger team accommodation
- Added Security for your data and accounts
- Training and Certifications for your team‘s growth
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Conclusion
Markopolo uses AI to identify the most important brand aspects influencing purchase intent.
It can help you determine your target audience and create a powerful social media message that captures their attention.
What’s more, Markopolo offers a tool that generates social copy for you so you can engage your audience in a conversation.
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